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Ccru - Cyberhype 1 Do You Believe in the New Economy (Mute 17)

A Cyberhype text that treats market frenzy, media contagion, and fictive amplification as one runaway process.

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Core idea

The central move of theory-fiction is to treat style and concept as inseparable. Fiction is not illustrative garnish placed on top of theory; it is one of the ways theory begins to operate materially.

These texts work by montage, compression, fictional carriers, and unstable voices. They build scenes, entities, markets, or atmospheres that behave like conceptual machines rather than like examples waiting to be decoded.

That matters because a great deal of the archive's originality lies in form. The writing does not merely report on cyberculture and modernity; it engineers new ways of sensing and narrating them.

How to read this text

Read the title, opening burst, and recurring terms before trying to flatten the text into a normal argument. Orientation comes from motifs and relays, not from a single thesis statement.

Track where journalism, fiction, market language, and philosophy contaminate each other. That contamination is the method.

Representative extracts

Definition · paragraph 1

Built out of nothing but fictions, it is still entirely real (and ever­increasingly socio­economically effective). Cyberhype designates the reality of a ‘New Economy’ in which economic bubble and IT­ boom have become indistinguishable, mutually transmuting each other into something unprecedented, and thus unrecognisable.

Definition · paragraph 1

Cyberhype designates the reality of a ‘New Economy’ in which economic bubble and IT­ boom have become indistinguishable, mutually transmuting each other into something unprecedented, and thus unrecognisable. Those eagerly awaiting a market ‘correction’ in the direction of ‘economic normality’ are repeatedly disappointed (despite NASDAQ fluctuations, the US economy is expected to grow by a further 5% in the year 2000).

Definition · paragraph 1

Cybernetic culture research unit e­mail abstract culture syzygy archive id(entity) links occultures Cyberhype­1: Who Believes in the New Economy? Cyberhype consists of operative non­linear abstractions, or productive virtualities.

Definition · paragraph 1

Cybernetic culture research unit e­mail abstract culture syzygy archive id(entity) links occultures Cyberhype­1: Who Believes in the New Economy? Cyberhype consists of operative non­linear abstractions, or productive virtualities. It is at once soft­product, viral­advertisement and artificially intelligent media content: manic run­away into telecommercial takeover of the Earth.

Definition · paragraph 1

Cyberhype designates the reality of a ‘New Economy’ in which economic bubble and IT­ boom have become indistinguishable, mutually transmuting each other into something unprecedented, and thus unrecognisable.

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