Text page
Parisi Terranova - A Matter of Affect Digital Images and the Cybernetic Re Wiring of Vision
A Parisi and Terranova essay on digital images and affect, showing vision itself being rewired through cybernetic systems.
Archive condition
The page uses the canonical extracted text as its reading layer while preserving the original file paths as the archival source of record.
Core idea
The page argues that vision is no longer a stable human faculty observing a neutral world. Digital images and cybernetic systems rewire perception by modulating affective response and informational flow.
It works by joining image theory to feedback and affect. Visuality is treated as a programmable interface rather than as transparent access to reality.
That matters because the control section needs an account of how environments tune perception. The essay shows modulation operating directly at the level of seeing and feeling.
How to read this text
Read the sections on digital images and rewiring together. That pairing gives the page its clearest conceptual line.
Track where vision becomes infrastructural rather than simply representational. The essay sharpens at that point.
Representative extracts
Definition · paragraph 6
8 See, for example, Claudia Springer, Electronic with the title ‘AVective Images: Video-games and the Cybernetic Re-wiring of Vision’.
Definition · paragraph 5
As Barbara Kennedy argues ‘we need to rethink a post-semiotic space, a post- linguistic space, which provides new ways of understanding the scenic experience as a complex web of inter-relationalities. The look is never purely visual but also tactile, sensory, material [...] The eye in matter’.21 We can then look at digital images not as deceptive, unreal simulations, threate
History · paragraph 2
parallax, 2001, vol. 7, no. 4, 122–127 A Matter of Affect: Digital Images and the Cybernetic Re-Wiring of Vision1 Luciana Parisi and Tiziana Terranova It would be hard to deny that a digital aesthetics has in ltrated the mainstream of contemporary media culture.
History · paragraph 6
Notes 1 This essay was originally presented at the 3rd 7 Barbara Creed ‘The Cyberstar: Digital Pleasures and the End of the Unconscious’, Screen, 41(1), International Crossroads in Cultural Studies Conference (Birmingham, UK, 21-25 June 2000) Spring 2000, p.85. 8 See, for example, Claudia Springer, Electronic with the title ‘AVective Images: Video-games and the Cybernetic Re-wiring of Vision’.
History · paragraph 6
8 See, for example, Claudia Springer, Electronic with the title ‘AVective Images: Video-games and the Cybernetic Re-wiring of Vision’. Eros (London: Athlone, 1996); Anne Balsamo, Technologies of the Gendered Body: Reading Cyborg Women 2 The term ‘control societies’ was introduced by Gilles Deleuze to describe a shift away from the (Durham and London: Duke University Press, 1996); Katherine Hayles, How We Became Posthuman disciplinary societies described by Michel Foucault.
Appears in sections
Control, Virotechnics, and Swarm Systems Primary section
Control processes, viral language, swarms, and abstract dynamics as a media-theoretical cluster.